Huge opportunities to get your product or service in front of people who need or want it!
Marketing Your Business Services and Products
Are you ready to market your business? Whether you decide to market your business yourself or use my services you should be aware of the possible impact it can have. If your marketing strategy is successful it can increase your sales dramatically. Be conscious of this. If your sales were to double overnight would you have everything in place to cope with this? Or would it be disappointing for your customers?
Make sure you have the resources in place before you make a move.
Your Web Marketing Strategy
In order to have a strategy, you must first have a plan. Before you can have a plan you need to be aware of the types of marketing there are available. So, let’s just run through a few of the options there are available to you.
Content marketing is a low-cost form of marketing. In fact, if you already have a website that you can add content to it may simply cost you your time. However, content writing requires skill so you may want to consider taking on a professional content writer. Marketing is a big subject so you would be wise to read up on some of the rules that apply to ‘Content Marketing‘ before you proceed.
If you decide to take it on yourself then here are a few tips that may help you along the way.
Create – One of the fundamentals of creating content is to create high-quality content consistently. Well written articles created on a regular basis will have viewers coming back for more.
Captivate Your Audience – Make your content original, unique and engaging. Keep in mind that most searches done on the internet are asking questions so try to answer those questions within your content.
Build A Community – Using organic methods to build real fans that will keep returning will help boost the performance of your content.
Conversion – Converting your audience to into paying customers should be your ultimate goal. So, your content needs to include ways that they can purchase your products or services.
A few other considerations when posting your own articles. You may consider ‘Article Marketing‘ sites to help promote your content. However, you shouldn’t be tempted to use too many of these sites as that can have an adverse effect. Google will actually penalise you if you push too hard so it’s best to keep it to a minimum. Also, whilst writing your content, don’t try to out-smart Google. Add some carefully chose keywords, that important but don’t saturate your content with keywords. If you do so, again it will have a negative effect.
Email marketing can be a hugely successful way to market your products or services. It’s a low-cost form of marketing which is definitely worth pursuing. If done well the returns can be well worth the effort.
However, you will need a client base before you can get going with email marketing. You’ll know yourself if you’ve ever signed up to a Newsletter on a website, you usually only do so if you have a genuine interest in what the website has to offer. So, if you are providing the right kind of content, products or services to your audience then you stand a good chance of getting an email address from genuine readers.
You can use email marketing to promote new products or services, special offers and provide news about your website or business. You can even target your emails in such a way that they become relevant to previous purchases or subjects.
Google My Business
If you haven’t added your business to google yet then you should do it now.
Offer as much detail as you possibly can. You have the opportunity to include you Business Name, Address, Phone Number, Opening Hours, Website Address, Business Description and more . . .
SOCIAL MEDIA MARKETING
Setting up your company profile on social media and using it for promotional purpose is one of the most successful forms of marketing and should be taken seriously. Before you dive straight in learn how to use it. Whatever social media you use, you should be aware of the rules and regulations that apply. Have a plan over a given period and only then make the investment. If you post regularly (without overdoing it) you’ll reap the rewards!
All the major social media companies allow you to sign up without charge, so take advantage and open up your business to the world.